The objective of the campaign is to promote female skateboarding in Singapore, by focusing on ridding the misconceptions that exists in the society that skateboarding is a male sport and females can't skate because of because. This campaign is targeted at Singaporean females between the ages of 12 to 16 years old.
Ngee Ann Polytechnic
Diploma in Mass Communication
Final Year Design Research Project
Integrated Digital Media Elective Module